Almost all technical writing benefits from the technique of persuasion. Grants and proposals must have persuasive elements to be effective; operating instructions should convince customers that they have bought the best product for the job; hospital literature should assure patients that they have chosen the most well-equipped place to recover from surgery; cover letters (and all correspondence with a prospective employer or client) should leave no doubt in the employer's mind about your excellent qualifications for the job or assignment under discussion.
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